New Markets to Grow Your Photography Business
Hello, photography business owners! My name is Kelly Tareski and I’ve been in the photography industry for quite some time now. Today, I want to talk about how you can expand your business by exploring new markets outside of your niche. It’s important to diversify your revenue stream to stay relevant and profitable in the industry. In this blog, we will explore different genres of photography that you can explore to grow your business - starting with commercial photography. Additionally, we will talk about mini-sessions and how it can benefit your business if used wisely.
Commercial photography is a great market to explore as a photographer. A commercial photographer creates images for commercial use, such as advertisements, catalogs, product packaging, and more. Commercial photography has a wide range of styles, so you can decide what you want to specialize in. Some common types of commercial photography include food photography, fashion photography, and product photography. If you have a unique style, commercial photography is a great way to showcase it and make some extra cash. Do some research on local businesses around you that may need some professional product photography. Another way to get a foot in the door is to offer your services to local publications who are always looking for incredible images.
Mini-sessions are another way to expand your photography business. It is important to be cautious with this approach, however. Mini-sessions are designed to be shorter sessions where customers pay a lower rate for a smaller number of images. The purpose of the session is to capture a specific event, such as a holiday or birthday. You can promote these sessions during the off-season when things are slow. It can bring in some extra cash during your off-peak time. However, it’s important to maintain a balance in the way you offer mini-sessions. Your mini-sessions shouldn't be your main source of income. If you lean on mini-sessions too heavily, you run the risk of hurting your brand, and you may end up getting burnt out.
Marketing your Mini-Sessions
If you decide to offer mini-sessions, make sure you create a theme for them. This will create excitement and generate interest around your mini-sessions. A great way to market them is to create flyers and post them on social media. It’s important to make sure you have a good plan in place before offering mini-sessions so that you can keep it organized, even if you receive many bookings.
Other Options For New Markets
Apart from commercial photography and mini-sessions, there are other markets you can explore to expand your business. Wedding photography is a market that is always in demand. If you haven't dabbled in wedding photography before, consider setting up a bridal shoot or offer hour packages to local couples. Another market to consider exploring is event photography- taking photos of parties, sporting events, or corporate events.
That's a Wrap!
Expanding your business into new markets can be intimidating, but it can also be rewarding. Exploring new genres of photography, such as commercial photography or mini-sessions, can help bring in new revenue streams to your business. It's essential to maintain a balance with your income streams, create a plan, and promote your offers effectively. Be open-minded and never stop learning - this is an industry that changes constantly, and so our approach must adapt. If you keep your eyes open to these possibilities, you’re sure to find new ways to grow your photography business.
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